Named the “Best ad of 2010” by TIME and the winner of four “Pollie” awards for excellence in political media.

The Challenge

While being outspent 4 to 1, we needed to produce ads that would cut through the clutter in expensive media markets.

The Spot

“Echo” exposed our opponent’s empty rhetoric, tying her word-for-word with unpopular Gov. Arnold Schwarzenegger.

The Result

We overcame a double-digit deficit and won by 13 points.