In his first campaign, Seth Moulton had an uphill climb running against a liberal, 18-year incumbent in a Democratic primary.

The Challenge:

Democrats knew and liked John Tierney. An aggressive attack ad would have turned them off.

The Spot:

We simply challenged voters to consider the facts and ask if our opponent deserved re-election.

The Result:

The ad propelled Seth Moulton to a shocking, come-from-behind victory. Esquire called it “the most remarkable story of this campaign cycle.”